Het Noordeinde

A royal shopping district so high-end it will make anyone feel like they’re royalty. Cha-ching!

• Shop like a royal, near the royals: The King’s working palace is located on the elegant shopping street of Noordeinde, which gives it a real regal vibe. Want to know if the King is at work? If you see the flag waving outside of the palace, that means he’s there! Did you know? The Noordeinde Palace was also the location of multiple royal weddings, including Princess Juliana and Prince Bernhard
• The streets of Hoogstraat, Heulstraat, de Plaats, and Het Noordeinde all make up this wildly popular shopping district. Walking through this area will provide you with views of the classic Dutch architecture. If you’re a fan of Art Nouveau, you’ll definitely want to make a stop here.
• Art galleries, jewellers, interior design, unique boutiques, flagship stores, and cafes can all be found on the street. Both international and Dutch fashion thrive along the shopping district, with stores including Scotch & Soda, Claudia Strater, Filippa K, and Hugo Boss. Stop by for the delicious cuisine, a shopping spree, or just for the Dutch architecture and history. No matter how you spend your time here, this versatile street has something for everyone!