How does the largest interactive Instagram museum in Europe sound? Because at the Upside Down Amsterdam, everything is just that much more memorable and photo-worthy.
The Upside Down Amsterdam is a multi-room experience that combines a Willy Wonka aesthetic with the vibe of an amusement park in one museum. There are mindblowingly over 25+ rooms that you can walk through, each with its own unique sense of humour, design and installations.
What makes the Upside Down Amsterdam so inherently an iconic place in the capital is how playfully Dutch some of the designs are. One room contains a reimagined Amsterdam cityscape, with glittery purple canal houses and a wagon bike to pop on for photos.
There are absolutely no rules here - if you want to wear a costume or come as you are if you want to spend all day at the spaces, or dance it out as hard as you want in the Mondriaan room. The spaces in the Upside Down Amsterdam are designed with utmost attention to detail for your self-expression, and of course to capture that fun TikTok or Insta-story along the way.
There's free lockers to store your things at the entrance so you don't have to carry your bag throughout the experience with you.
You can only buy tickets online
Getting there
M to Th 10:00 - 19:00, F to S 10:00 - 20:00, Su 10:00 - 19:00
All seasons, Indoors
Adult €24,95, Kids (3-11) €15,95 only on Wednesday, Saturday and Sunday at selected times, Children (0-2) free, special discount rates available.
Buy your tickets here
Open; follows national COVID guidelines.