Tony’s Chocolonely Super Store

Become a chocolatier and learn about an ethical company that promotes slave free labor while chowing down on some incredible chocolate!

Amsterdam has a long lasting relationship with chocolate. Did you know? Back in the 1900’s the trading of cocoa took place at a commodity fair in the Beurs van Berlage. Even to this day, Amsterdam has the biggest harbor in Europe for cocoa trade! So basically it’s a chocolate lover’s paradise--one that Tony Chocolonely has brought to reality.

The origin story of Tony Chocolonely is slightly different from other chocolate companies, it involves a journalist and a court case. That’s right:chocolate for justice! Dutch journalist Teun van de Keuken was investigating the big chocolate corporations for their use of labor. He realized there was an overwhelming issue of slave labor being used for making chocolate. Teun tried to sue the companies in court, but was unsuccessful. His solution? Producing his own chocolate (under the English name Tony), and proving that it can be successful, delicious, and 100% slave free labor.

Tony’s Chocolonely has blown up all over the globe. Last year marked over 45 million chocolate bars sold! One thing is for sure--People can’t get enough of this chocolate. The more chocolate that people buy, the more money and effort can go into stopping slave labor in Africa. Going to Tony’s means never feeling guilty over buying sweets again.

Tony’s newest addition is the Tony’s Chocolonely Super Store, where you and your friends can learn about the company while taste testing their current bars from a giant vending machine!

• Why the Beurs? The Tony’s Chocolonely Super Store building is actually located right underneath where cocoa was originally traded back in the 1900’s. Talk about keeping up with tradition!
• Make your own: Tony’s provides the ipad and you do the rest. Pick between white, milk, or dark chocolate (or combine two!), add up to three of your favorite ingredients, and then design your own wrapper with the colour and text of your choice! Fulfill your Charlie and the Chocolate Factory dreams at Tony’s Super Store, and pick up your specialty bar within an hour.
• Chocco to go! Tony’s Super Store offers plenty of chocolate goodies to take home after your visit. You can purchase individual bars, box sets, or even advent calendars!